Social Media Campaign Plan

My Facebook page is the Facebook page for new game development company Triple Pew Studios LLC, of which I a am a co founder, along with my brother and our artist, Will Bryant. Our Facebook page is being used to promote our company and more importantly, our first game: Void Slayer. Our target audience are individuals between 14 and 47 years of age, of  diverse backgrounds.  The goal is to spread the word about our company's mission and the games we have developed and will develop. The ultimate goal, is to gain interest in our games, especially our first.

Personas

Danny is 14 and a Freshman in high school. He loves video games so much, that he saves  most of his allowance, so he has money for video games. Setting aside his allowance frequently has allowed him to purchase a  Wii, XBox One and a Playstation 4. However, he does not only play video games on those platforms, but also has a number of different games on his smart phone. For Danny, playing video games is a way of life.

Lisa is a 45 year old mother of four children, one of whom has graduated high school and attends the local University. With three children still in high school, Lisa does many activities to relieve stress. She takes a yoga class, exercises often and enjoys playing a game or two on her iPhone. While she isn't the quintessential "gamer" she does appreciate finding exciting and fun games to add to her collection of mobile apps, or to replace games she has become tired of.

Russell, 20, is a college student and athlete, who spends most of his free time maintaining his health and physical prowess, or with his girlfriend. He doesn't have much time for video games, but finds that having a good game on his phone helps keep him from getting bored when his girl is talking on the phone, or shopping. 

Tactics

Use Facebook , Twitter and Instagram to communicate with and involve our target audience by sharing updates, art and ads across all three social media platforms. One that has already been utilized was to create a poll showing new title art concepts and giving visitors an opportunity to vote on their favorite and sharing that poll on all three social media platforms. Facebook, Twitter and Instagram will also be used as a means to inform our audience and the general public of updates to the current game and sharing with them the process of developing upcoming games.